If the keyword is on exact or phrase but not getting much traffic try adding it as modified broad match or broad match to open up bigger traffic. Optimize your ads and create new ad text If you’re not consistently optimizing your ad text then there’s something wrong with you! Good ad text is a key step in attracting searchers to your site. If your ads are unobtrusive and irrelevant to your keywords searchers won't click on them resulting in less traffic to your website.
You should regularly test and tweak your ad copy to canada mobile phone number list improve performance. Do you have a spring sale or offer special discounts or events add this to your ad text! If you decide to offer additional discounts on clearance items during the summer this should be clearly stated in the ad text. of ads have a history of great performance with high impressions and high click-through rates. Here are some tips you can take from your ad copy She does a great job of being relevant. For example, in the rental clothing ad group she is capturing potential customers who visit her website homepage. She does this by using the following keywords: "snow clothing rentals" "rental ski clothing" "rental ski clothing" etc.
Her keywords are highly relevant to the ads she writes, which undoubtedly plays a role in her high click-through rate. High-Performance Ad Text She uses ad variations Within each ad group I usually recommend running two desktop ads and two mobile ads at the same time to test which ads perform better. Christie has done this and is able to easily compare the performance between ads. For example, Christie found that using "free shipping" in her ads caused some confusion, so she decided to adjust the ad text to improve performance.