Corporate website
Almost all corporate websites have the same structure:
Home page
Service category
Service page
About Us Page
Contacts
Blog
In general, this is the structure of a typical corporate website, which almost every company has. Sometimes price pages, calculators, reviews, etc. are added, but the basic structure is always like this.
Corporate website
Corporate website
The corporate website is aimed at informing visitors about the company's activities. Here you can publish news about your company, new reviews, and fully and thoroughly disclose information about the services provided.
It is impossible to say that the conversion on corporate sites is very small and no one will contact you. The conversion percentage can always be influenced by various forms and widgets. For example, you can place a quiz or a Whatsapp widget on services .
You can drive traffic to a corporate website both from contextual advertising and from organic search. Moreover, with a corporate website you can safely promote any high-frequency and highly competitive queries. In the absence of technical errors, good link mass and website optimization, you have every chance of taking top places.
By the way, about high-frequency queries
The advantages of corporate websites include the variability of content, the completeness of the information provided to users and a wide variety of promotion options.
The disadvantages include lower conversion rates compared to landing pages.
Portals and aggregators
We will combine these two groups of sites into one, since their advantages and disadvantages are generally the same. These types of sites are good if you do not plan to attract leads to your company. As a rule, such sites are monetized through advertising of third-party companies.
Aggregator
Aggregator
Developing these types of sites is quite expensive and time-consuming. This is due to the wide functionality that must be present on the site. Also, these types of sites require a lot of content to be written and they are promoted in a large number of regions.
Yandex has declared a small war on aggregators in recent years and no longer gives them as much space in the search results as before. Although there are still many of them.
Pros: You can collect a lot of traffic and monetize it with advertising.
Cons: complexity and cost of development. Difficulty of promotion across multiple regions.
You need to understand that an aggregator is a business. That is, you are not making a website for a business, but a business for a website. If this is your goal, an aggregator is your choice.
If you sell something, then most likely you hong kong gamblers phone number data an online store. But it depends on how many products you sell. If 1-5, then they can still fit in one landing page, if more - put together an online store.
Online store
Online store
Keep in mind that there is a fundamental difference between an online store and a catalog. In the latter, you cannot make an online purchase. That is, in the catalog, the user can collect a full basket of goods and order them, but without paying. This is actually the only fundamental difference between an online store and a product catalog.
You need an online store if you are ready to work with acquiring, you have a well-established delivery of goods and a manager is needed only to confirm the order, or maybe not at all and you have everything automated. Online stores and catalogs do not differ in the methods of promotion and development. You can use the same tools on both types of sites.
Portfolio site
The simplest type of site. Do you make cakes or do photography? Make yourself a simple gallery site with photos of your work. As a rule, such sites only have photos of the work and the author's contacts. There are no pages with services, payments, etc. If this site format suits your purposes, then develop it, there is no point in overpaying for functionality you do not need.
Portfolio
Portfolio
The advantages include the cost and development time. Such sites are assembled in literally a couple of days and are not expensive.
The disadvantages include the impossibility of promotion. Even with contextual advertising, conversion can be low, not to mention organic traffic.
What kind of website do you need?