1. Conversion tracking
One of the most basic functions of the tracking pixel is conversion monitoring. You can install it on pages where key actions are performed: registration, purchase, form filling, etc. This allows you to see how many users completed the target action after interacting with your ad.
Tracking pixels not only allow you to collect data, but also optimize your advertising campaigns. You can analyze which advertising channels bring the most conversions and adjust your strategies accordingly.
3. Creating target audiences
With the collected data, you can segment your audience and create target south africa consumer mobile number list groups for subsequent advertising campaigns. For example, you can select users who have already visited your site but did not complete a purchase and send retargeting ads to them.
tracking pixel
How do I install a tracking pixel?
Step 1: Select a platform
Tracking pixels can be created by various marketing platforms, such as Google Ads, Facebook Ads, Yandex.Metrica and others. You need to choose the platform you plan to work with.
Step 2: Code Generation
Once you have selected a platform, you will need to generate the pixel code. Each platform provides instructions on how to create and configure the pixel.
Optimization of advertising campaigns
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