How to prepare for influencer rate negotiations

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Flat rate plus CPM: An influencer charges a germany b2b leads portion of their total compensation as a flat rate and the rest as a dollar amount per every thousand impressions (example: $850 + $10 CPM). Brands often cap impressions so that, in the event a post goes viral, they won’t spend their entire budget.
Retainers: An influencer charges a recurring fee, and over a certain time period they create a specific number of posts and serve as an advisor/consultant on audience research and product development (example: $3,000/month).
Just as every ad spot won’t cost the same, not every influencer post will cost the same. But there’s space (and a need) for greater transparency. We, as social marketers, should establish foundations for rate minimums, payment timelines and communication expectations so that influencer marketing can become more equitable. That’s the first step to achieving longevity in influencer-brand relationships and the influencer marketing industry as a whole.

Here are the tactical best practices you should follow to enter negotiations with confidence and respect, and walk away knowing you forged deals that benefit both parties.

Know your goals
Having your goals locked-in is step one.

A common influencer marketing mistake is trying to fulfill every goal across your customer journey, leading to lackluster results and disjointed messaging. For example, an influencer post or campaign will likely not create awareness, drive purchases, build community and retain customers. Set realistic campaign outputs by only targeting up to two goals at a time and determining which metrics matter most.

Having your goals in place will help you find the right influencers and prioritize the most urgent business needs. It will also make it easier to consider how well an influencer’s audience size and overall presence fit the needs of your brand.