Only if we face the situation with a positive vision will we be able to emerge fully strengthened from the crisis we find ourselves in.
At RMG Group we believe and feel that in times of crisis like these it is important to share good thoughts and positive energy with those around us, because that is what helps us to be more competitive and above all happier.
To do so, the ability to respond to and manage the crisis caused by the coronavirus, which has surpassed all expectations, must be thoughtful and strategic. Our experience at Grupo RMG of more than 30 years allows us to affirm that we always get out of a crisis and the main thing is to know that we will emerge stronger thanks to the opportunities that arise day by day. A fundamental fact that allows us to move forward and learn.
Based on the three previous crises we have experienced, reflection is essential to know how to act solidly and efficiently. This will help us position ourselves strategically between success and failure. To do this, I will detail below a series of tips that should be put into practice from a positive perspective:
The speed with which COVID-19 is acting on companies, markets and governments has marked the context in which we find ourselves. Only if we know how to act with a strategic marketing culture, will we be malaysia whatsapp data able to adapt our activity to what we can really achieve within the possible limitations we have at this time . It is advisable to create an agile and small team as a think tank with our trusted staff and advisory team.
Conduct an express commercial audit that allows us to determine our level of commercial management and the response capacity of our sales team, following the planning we have established for crisis management.
Knowing our customers. The customer has become the fundamental axis of companies, so knowing and retaining them is one of the main challenges we face. Today, the concept of selling has evolved and has gone from having only two stages (capturing and selling) to becoming a more complex and motivating process distributed in six phases: capturing, communicating, selling, satisfying, retaining and prescribing, where CRM and the operation of our database are vital for success.
Results-oriented marketing . It is crucial that at this stage we know how to deal with crisis management by anticipating the competition , always thinking about adapting technologically and being aware that the different existing tools will help us to know where we are and where we want to go with a minimum margin of error.
Making the leap into the digital age is essential because our corporate presence on the Internet is essential. Social media tools are revolutionizing and innovating the way we interact with the market and our online reputation has become a priority, so companies must be able to manage the transition to the digital world . We want to be prepared to develop the technological processes that allow us to interact with our potential clients, both at an informative and commercial level. To do this, e-commerce continues to evolve as an important market niche where many need to turn. This is a clear example of the strategy followed by more than one company to be successful in dealing with crisis management.
Roadmap . To emerge stronger from the crisis, we must plan the next 60 days through a roadmap that guides us through what we are interested in doing at the company level. It must include an action plan at the sales, marketing, communication and digital levels.
History provides us with valuable lessons from which we must learn, and only with a positive attitude can we emerge stronger.
The entire RMG team is at your disposal to help you at all times, but now with more positive energy than ever. We are and will be at your side with the professionalism and experience that we have and that we put at your service as always. #Together we can carry out efficient crisis management.