4. Mind mapping, or spider map

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Example. The digital product promotion team was asked to imagine that they were Bill Gates or Mark Zuckerberg with their capabilities, background and resources. Suggestions poured in - change the interface to blue and white, create a social network around the application for entrepreneurs, add features for online meetings and working with documents. Yes, some of the ideas may be difficult to implement in real conditions or the resource costs will be too high, but you will definitely find grains of gold in this ore.


To organize a brainstorming session using this panama telegram database technique, a special tool is used – a mental map, which is also called a “concept map” or “spider map”. The key topic of discussion is placed in the center – a goal, task or the product itself. Ideas are written around it in the form of branches or “spider legs”. If additions or clarifications appear to some hypothesis, we draw branches from this element.

Weave a web of ideas and meanings
Weave a web of ideas and meanings

Example. The center of the spider map is the product that needs to be promoted. Its “legs” extend from it – characteristics, advantages and disadvantages, target audience, competitors, USP, methods and channels of promotion. Each of them has branches – ideas, thoughts and hypotheses of the team in each of the areas. The result of such an assault can be a large branched map displaying the full marketing picture of the product. It may already be full of ideas for promotion, and having the opportunity to look at everything from above, the participants will be able to generate even more.