Technical website optimization: How to avoid the 7 most common SEO mistakes?
Technical site optimization is a key element of the SEO strategy , which aims to improve the visibility and performance of the site in search results. Its importance is growing, especially in the context of dynamically changing Google algorithms. In this article, you will learn what technical site optimization is and how to avoid the most common mistakes that can negatively affect your position in search results.
The main mistakes in technical SEO optimization
What is technical website optimization and why is it important?
Technical website optimization is a process that covers various technical aspects of a website, such as URL structure, loading speed, page code, and indexability by Google robots. Technical website optimization is crucial because without it, your website may not be able to achieve a high position in search results.
The primary goal of technical optimization is to improve the performance of a website, which in turn increases the visibility of the website in the eyes of search engines. SEO requires conducting a website audit to identify and fix problems that may affect the ranking of the website by search engines.
Technical SEO and Website Performance
How does technical optimization affect page loading speed?
Page loading speed is one of the most important factors influencing switzerland whatsapp data SEO and user experience. Core Web Vitals, introduced by Google, further emphasize the importance of technical optimization of the page. Metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) help measure how fast the page loads, how quickly it responds to user interactions, and how stable the visual elements are while loading.
The most common mistakes in technical website optimization
Error 1: Slow page loading
Slow page loading can drastically lower your ranking in search results. Tools like Google PageSpeed Insights, GTmetrix, or Pingdom can help identify page speed issues. To improve performance, compress images, minimize page code, and use caching and CDN systems.
Error 2: No SSL/HTTPS
A secure HTTPS connection is now the standard in SEO . The lack of SSL can not only lower your site's rankings, but also reduce user confidence. Implementing an SSL certificate is easy and available from most hosting providers.
Error 3: Problems with indexing pages
Indexing problems can prevent your site from appearing in search results. Google Search Console is a tool that allows you to monitor indexing and identify problems. Check regularly to see if your pages are indexed correctly by Google.
Mistake 4: Duplicate Content
Duplicate content is a serious problem that can hurt your site. Unique content is key to SEO. Use tools like Copyscape to detect and fix duplicates on your site.
Error 5: Bad URL structure
Proper URL structure is essential for SEO. Use short, descriptive URLs that include keywords. Avoid complex and long URLs that can be difficult for users and search engines to understand.
Error 6: Missing sitemap (sitemap.xml)
A sitemap helps Google crawlers index your site. Not having a sitemap.xml can make it harder for search engines to understand the structure of your site. Creating and submitting an up-to-date sitemap to Google Search Console is a simple way to improve indexing.