Your recipients will never know you have an ongoing offer

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To effectively execute a time-limited offer, start by highlighting it in your email subject line. Otherwise, Use phrases like “limited-time,” “special easter offers,” ” ends soon,” or “hurry”. Next, incorporate visual cues like countdown timers within your email to add to the sense of urgency that encourages recipients to make decisions swiftly. Always ensure your countdown timer is prominently displayed and easily noticeable within your email layout.

Here’s an example. In addition, complement crypto users number data your time-limited offer with clear call-to-action buttons, guiding recipients to take immediate action. Use compelling language in your cta buttons, such as “shop now” or “get my easter treat now” to reinforce the urgency of the offer. Build an easter email drip campaign instead of sending just one easter email, businesses can create a drip campaign that helps you guide recipients through various stages until they take action. But first, you’ll need to decide on the number of emails you’ll send.

A typical easter drip campaign might include three emails: one before easter to announce upcoming promotions. This is considered a teaser email that builds anticipation around your easter email marketing communication. Here’s a great example of a pre-easter teaser email. The second one could be during the easter holiday. The email should inform recipients that the promised easter promotions are live and give more information about them. Check out this example. Your final email could be just before the end of the easter holiday, reminding recipients of expiring offers.