The goals may be different: increase sales, collect contacts, inform about a promotion, present a new product or service, invite to an event, etc. The design, content of the page and methods of attracting visitors depend on them.
It is better to choose one goal and focus on it, guatemala telegram number database this will make it easier to create a sales page and measure its effectiveness. You can choose several goals, but they should not blur the main message of the landing page. For example, after achieving the goal "Place an order", you can add an additional "Subscribe to the newsletter".
Defining the target audience: what is important to them
The attractiveness of a page depends on how well it meets the needs and interests of potential customers. Therefore, it is necessary to analyze the audience, and this can be done in the following ways.
Interview sales managers, call center operators - people who directly communicate with clients.
Analyze data from the Yandex Metrica and Google Analytics statistics services : who visits the site, what actions they perform, etc.
Study subscribers in social networks. Parsers TargetHunter , Pepper.Ninja or others will help with this.
Conduct interviews with representatives of the target audience, surveys, focus groups.
The target audience is heterogeneous, so it is segmented - divided into narrower groups. For example, a fitness center is visited by athletes, beginners, women with the goal of losing weight - all these are audience segments. It is better to choose one group of the target audience, it is easier to cover needs. If there are several segments, common elements that will be interesting to everyone are highlighted on the page, and personalized blocks are added.