Case studies and real-life examples

[Rakibul200]

For some purchases, especially those that require significant commitment (time or money), people want to consult someone before they sign anything. We’ve learned that this is often the case for some particular cultures, e.G., in the asean region where the human factor makes a big difference. If you’re an expert in a field – you either have an agency or are a solopreneur – and you offer your services online, consider giving away a - or -minute consultation in exchange for an email address.

There’s a big advantage to this approach. Right overseas chinese uk user list away, you’re able to start building a relationship with your potential lead. Plus, in most cases, you immediately know, if there’s any business to be made – whether the customer’s the right fit and they’re someone you’d like to work with. There’s one more argument that supports this type of lead magnet. It’s the fact that if someone’s signing up for a consultation, they’re probably already looking to buy.

Maybe not immediately, but at least in the near future. And that’s a much better ground for building long-term relationships than cold pitching out people of the blue . In short, why is this a good lead magnet? There’s no easier way to build a personal relationship and show off your expertise. If you manage to deliver a good amount of value during your free consultation, you can be sure that part of your audience will want to pay you for your services.