Personalization Falling in love with email marketing:

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Both seek to create empathy with the user, to show closeness. But in this case, what you should personalize is the content. To win your users back to love you with email marketing, you must have a clear objective: make it seem like you have a relationship with your client that goes beyond the screen . In addition to showing a pleasant and friendly image of your company, this option will help you stay top of mind for your users. This is a determining factor in the success of your email campaigns. And, above all, the key to strengthening engagement. A personalized approach will show that you put effort into your work, and, above all, it will show that you are looking for the best for the client. You can keep a friendly tone, and why not, be original and funny .


More than 50% of consumers consider that a sports betting email lists
sense of humor is an essential ingredient in email marketing. 5.- Leave aside promotional emails and offer useful information Useful information to win over your loved ones with email marketing The idea is that your subscribers want to open your newsletter as soon as it arrives. But that doesn't mean you should overwhelm users by sending hundreds of promotional emails. In fact, this is a practice that will pigeonhole you as a brand that uses spam . Everything has its moment, and there will be times when commercial messages are the best option. However, if you want to win over your users again with email marketing, you should put this practice aside. You have a segmented database, you know your users' tastes... Why not put sales aside and surprise them with information of real interest? For example, imagine your company is a travel agency.