By identifying yourself as spam

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6.- There is no unsubscribe link Some companies think that if you don't give the option to unsubscribe to stop receiving their newsletters, users won't do it. Others are more subtle and make it almost impossible to find the " unsubscribe " option. Big mistake. When a subscriber looks for the unsubscribe link, they have decided to do so. If they don't find it, the easiest solution will be to mark you as a spammer. As they say, “the cure is worse than the disease.” Why? you are causing other email providers to take this into account and not allow your email marketing campaigns to reach their recipients. It is therefore important that you make the unsubscribe link very clear. Another thing is to build strategies that at least inform you of the reasons why a user wants to stop receiving your messages.


Failure to meet expectations There is nothing forex broker email leads worse for a newsletter subscriber than opening a message and finding that it is not what they expected. That is why it is important that the subject of the email is completely related to the content that appears later in the message . What's the point of getting a user to open an email with a promise if you're going to show them something else later? Most likely, the user will stop reading it. But they may mark it as spam. So, by trying to increase your open rates, you could end up on the spammers' list. 8.- Sloppy HTML This is one of the actions that will mark you as a spammer and that you should be most careful about. Especially because it affects your brand. Some unprofessional approaches to email marketing cause the HTML of messages to include extra tags or dirty or poorly formatted code.