5. Increase share of voice

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A screenshot of Sprout Social's Query Builder in the Listening tool. From the Query Builder, you can provide a query title, description and sources, and see a preview of the results.
4. Track awareness campaigns
Healthcare organizations can use social listening to gauge how effective promotional campaigns for emerging research and timely initiatives are.

For example, a medical society specializing in cardiology estonia b2b leads ran a major awareness campaign centered around American Heart Month. To measure the performance and impact of their work, they created a listening query around their organization name and the branded campaign hashtag. By analyzing this Listening data, they were able to identify key strengths and weaknesses of the campaign, resulting in valuable strategy refinements for upcoming initiatives.

A screenshot of the Listening engagement report in the Sprout platform. In the report, you can see topic engagements broken down by comments, shares and likes, plus average engagements per day. You can also see engagements visualized over time on a line graph.
You can also use listening data to find advocates who were vocal during a past campaign, and tap them for future partnerships.

Listening is a valuable tool for healthcare organizations who want to improve their credibility and rise up to the level of other comparators.

In one instance, a children’s hospital looking to raise its national ranking through strategic media opportunities created a competitive listening topic to track its share of voice against higher-ranking hospitals. While analyzing the Listening data, they identified opportunities for submission-based awards and event sponsorships that might help bolster their reputation. They also established new competitive benchmarks for engagements and impressions.