3 real user-generated content examples

[fomayof928@mowline]

You notice your customers and they’ll stick around—1 in 5 consumers will happily spend 50% more on brands they trust.

Every piece of UGC is a chance to boost that trust and build brand loyalty. Your most loyal customers are your biggest cheerleaders. Actively building a relationship with them and acknowledging their efforts encourages them to invest more in your brand—with money and more user-generated content.

These three UGC strategies show how brands can use netherlands b2b leads real customer content to drive engagement and authenticity and build brand loyalty.

1. Nutrisense
Health and technology company Nutrisense provides personalized nutrition advice based on continuous glucose monitoring (CGM) data. Users wear a CGM device that tracks their blood glucose levels in real-time, providing insights into how their body responds to different foods.

Nutrisense’s platform analyzes this data and pairs users with registered dietitians to optimize metabolic health, improve diet and support weight loss.

In July 2021, Nutrisense had about 25,000 followers across its social media profiles. The brand wanted to amplify its presence so it started creating UGC and paired it with Sprout’s insights.

Sprout’s reports highlighted the kind of content that resonated with its target audience. By the end of 2022, Nutrisense’s social media engagement grew by 45% and their community had expanded to more than 130,000—an increase of 469%.

Screenshot of an Instagram post from Nutrisense.