The marketing disciplines where AI had a positive impact

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According to The 2023 Sprout Social Index™, 81% of the 900 marketers surveyed say AI has already had a positive impact on their work. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Data visualization highlighting stats from The Sprout Social cyprus b2b leads Index 2023 saying 81% of marketers have already had a positive impact on their work.
AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

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Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results.

Data visualization that reads 71% of marketers have begun to integrate AI and ML tools into their workflow.
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