Building a brand with images on social media

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If you showed an image of Mr. Wonderful to Spanish Internet users, 90% would identify it with the brand without a doubt. This graphic design studio has managed to stand out from the competition by enhancing its differential value . Its messages of optimism and good vibes, linked to an original design and seasoned with a successful communication campaign on social networks, are the main secret of its success.

Thanks to the effort they have put into defining cambodia email list their brand identity , they have connected and established an emotional bond with more than 500,000 followers on Facebook and almost a million on Instagram, turning many of them into true prescribers.

It is well known that social media is an excellent channel for branding , mainly through brand identity . When we talk about this concept, we are not referring to the name and logo of the company, but rather to what the entity represents, who it is and who it wants to be, and its values.

To reflect this identity on social networks and transmit it to our target audience, we must carry out three actions :

Offer content that complements our brand. This content must always have a link with the brand, otherwise it becomes irrelevant content for the user.
Generate conversations with your fans. This will make them feel closer to the brand and will increase your interactivity, engagement and awareness.
Be human. It is important to show that there are always people behind a brand.