If this is far beyond the financial means of the customer, the sale may be considered as not completed.
- Values : Linking the brand to ideas and values that the potential client does not share is one of the biggest obstacles in the cosmetics and fashion sector. People who are more aware and sensitive to the testing of products on animals or child exploitation will most likely not buy.
- Negative association : Bad experiences that a venezuela email list person may have, such as traffic accidents with a specific car model, products that have caused allergies in friends or acquaintances... All of these experiences will only generate animosity.
Advantages
- Success : The king of success, the product among products whose advertising directly attacks the personality of the consumer and their chances of success in various facets of life is, without a doubt, perfume. That is why they work so carefully on the design of their bottles. It is not the first time that someone decides on a product, not for its functionality but for its design. - Keys to attraction marketing-
- Personalization : The possibility of being able to personalize the product, with the person's name or being able to choose between various colors and shapes... All of this carries an implicit message: " This product is just for you "
- Identification : It is likely that someone will say at some point: “ this dress has to be mine, it was made for me ” or similar words. This is where the feeling of standing out from the crowd becomes valuable again. And that product that we identify as made for us, that fits completely into our lives, fits that characteristic that helps the person believe that they are different.
The biggest drawback when buying a product
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