Now, you can combine all the pieces and use marketing automation to your advantage . Automation helps you get the right messages to the right people at the right time . This increases your chances of getting your recipients to make a purchase and stick with you for the long run . Pro tip: put messages in email inboxes right when email subscribers are most likely to open them . You can find out when your subscribers are most likely to open your emails using perfect timing .
If your emails get the most opens in the morning, and you have belarus email list customers in different time zones, morning is different for all of them, so set up your automation to deliver the message to everyone’s relative morning time automatically, using time travel .As a retail marketer, consider what works for a physical store and apply it to your email marketing strategies . Use event tracking as customer feedback; let your customer base tell you what they want with their activity, and then this can automatically trigger email sends and messages based on what they’re doing .
Behavior is the best informed behavior-triggered emails tend to see greater results . Why is that? Well, because your clients are already informing you what they want and are looking for . You can connect with them through a well-timed email while they are already at a higher engagement level based on the actions and behaviors you’re tracking . Every little behavior speaks to a bigger picture and allows you to segment further to deliver what your customers seek . For instance, in real life, if someone is browsing your shop and continues to circle back to a certain section, you can be sure that’s what they’re really interested in .
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