Let them speak well of you

[sakibkhan22197]

Get recommendations or testimonials from customers who have already purchased your products or services. Once you have collected this information, add it to your website. Potential customers are always looking for reviews from someone who has tried the item you are selling. If these reviews are positive, you have a high chance of increasing the number of conversions.

Update the website with quality content
A website that is not updated is not visited by Google to position it in its search rankings, nor do visitors return because there is nothing new. That is why it is recommended to update the content, always providing cambodia email list relevant information for users. Normally, a blog is chosen because it is easier to maintain.

It is worth noting that other types of content can be created that the user will appreciate. For example, in the case of a company that sells printers, an informative video on how to change the cartridges or a PDF with a manual can be included with the product.

Try to make the content entertaining, but at the same time teach something about the services or products you sell so that the user wants to hire or buy them.

Share on social networks
Whatever you post on the web, share it on your social networks. These help your website to have a greater reach. This is what will allow you to reach more people. Especially if you create viral content; the reach will be much greater.

Create a reputation
This consists of participating in forums showing users that our company has a product that solves the problem being addressed. Surely some of the participants will reach our website and contact the company or directly buy online.

Another way to build a reputation is to participate in blogs as a guest blogger, participate in interviews on YouTube channels and in podcasts. If we have the possibility of appearing in traditional press, television and radio, so much the better.

Web optimization
Even though it is “finished” we still have to work on the website. This means that we have to carry out periodic reviews. This way, we can ensure that everything works correctly and avoid bad reviews from angry customers who have not been able to buy online. Some of the actions that are usually carried out are:

Check that menus, links and payment gateways work.
Confirm that the photos that are uploaded to the server are being compressed, remember to rename them using keywords.
Test the loading speed, that is, make sure the website loads quickly. If your website takes more than 6 seconds to load, the customer will go to the competition because they will get tired of waiting.
Check that the user makes the minimum number of clicks to purchase (it is advisable not to exceed three clicks).
Test the website on different devices: desktop, mobile, tablet… Sometimes, depending on the device, errors or incompatibility may occur. However, there are online tools that you can use to check this. Google Chrome offers this option. All you have to do is position yourself in the middle of the page, right-click and choose “inspect page” from the drop-down menu.
Updating plugins (if using a CMS like WordPress).
Make sure that no viruses enter the page.
These are just some of the actions that are carried out for the development and maintenance of a website, they are actions that go beyond a design motivated by personal taste.