That process also creates a reporting nightmare

[DonalCerry]

undermines the functionality of your marketing automation platform because you won’t be able to run automation based on all the transferred information you receive. Since the platform is limited, it won’t account for your prospects’ full journeys, so gaining useful information becomes very complicated.

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Instead of utilizing the software itself to hong kong cell phone number data accomplish your job, you’ll need to find an external solution to make the software work as intended. For example, if you want to do reporting, that’ll likely come down to using spreadsheets. It’s going to take a lot of time to make sure you set up a spreadsheet so the process becomes repeatable and accurate. In fact, you’ll spend more time collecting data and less time analyzing and making decisions based off from it. On top of that, the information you’re analyzing might be inaccurate to begin with.

Basically, with all of the time and effort it takes to develop a workaround, it’s better to cut your losses and move to a stronger tool. One option is to connect all of those systems (your marketing automation platform, CRM and chatbot tool), so they’re integrated and the information can be transferred from one platform to another seamlessly. Or, it’s even better when that information can live on one platform because your software has enough functionality to do all the tasks you need.

Here, at New Breed, we’ve found a tool that can do just that. We use HubSpot, an extensible platform that’s robust enough to handle many of our software needs.