Data analysis tools
There is certainly SEMrush, among the most complete tools for competitive analysis: in a single online tool, you can in fact identify the most diverse functions, from the SEO toolkit to the one for advertising, passing through the tool for social media management and the one related to content marketing. It is possible to carry out site and backlink audits, track mentions of your brand as well as the activities of your competitors.
Want to try SEMrush?
For you 7 days free to test our tools.
Recently, at this stage, I also started using Ninjalitics (it is in fact a usefulness of self employed database very young tool), excellent for examining the engagement rate and many other aspects related to the social universe.
The choice of the number and type of tools to use obviously depends on the budget available: there are many tools that have a free version , but undoubtedly, to have a truly complete vision, it is good to be able to go more in depth, therefore accessing the business versions of these indispensable tools.
Set goals
After having carefully analyzed the available data, it is necessary to understand what to aim for, and then set objectives to achieve . These, obviously, must arise from the meeting with the client, and must then be mediated through a rational reading of the overall data. But what should the objectives be? In a word - or rather, in an acronym - they must be SMART , that is, Specific, Measurable, Achievable, Relevant and Time-bound.
“Getting rich” is a dream, not a goal, and it is essential to understand this right away – and possibly make your clients understand it too.
To make that dream come true, you need to set the goal correctly: “I want to increase sales of product X by 3% within the next 12 months.” This already sounds more like a goal to pursue!
It is also important to distinguish between macro objectives , to be achieved over a long period of time, and micro objectives , which are smaller goals to be achieved over a short period of time.