The main barriers, according to the results of the study

[tanjimajuha20]

On December 6, the results of the study "Platform Employment. Prospects and Opportunities for Representatives of Creative Industries and Intellectual Workers" were presented at the International Multimedia Press Center "Russia Today". Its main result was that only a third of self-employed people from the creative industries (PR, advertising, marketing, design, psychology, education) turn to online platforms to find customers.

As the head of the bahrain cell phone number list project group, Professor of the National Research University Higher School of Economics Lyudmila Zaporozhtseva noted, presenting the results of the study, the main channel for attracting clients for the self-employed from this segment remains connections and recommendations, to a slightly lesser extent - personal websites, blogs, pages on social networks. Only about a third use online platforms. The most popular are Avito, Profi.ru, Yandex and YouDo.

are price dumping, devaluation of intellectual work in general, high commissions, low variability, difficulties with portfolio placement. The absence of mechanisms for protection against unscrupulous customers is especially noted. For example, when unaccepted materials are used in whole or in part, and the contractor does not receive payment for this.

Moreover, all these problems, with the exception of the devaluation of intellectual labor, are characteristic not only of Russian but also of foreign platforms. The language barrier is added as a disadvantage. Nevertheless, more than half of those who use digital platforms also use foreign sites.

The ideal platform, according to respondents, should allow posting a portfolio, provide protection for both the customer and the contractor, and be free to use, albeit with somewhat limited functionality. Transparency in the formation of ratings is especially noted.