Improving customer satisfaction and turning them into fans ultimately leads to improved LTV

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" The CRM measure they were implementing at the time was "mass e-mail distribution," but because the repeat rate of customers who received catalogs was high, they thought they wanted to "focus more on web-based CRM." At that time, our company suggested, "First try one-to-one delivery via email, then find a winning pattern and apply it to LINE delivery." Before implementing the campaign, we first carried out a purchasing analysis. As a result, we found that "many people repurchase within two weeks of purchase.


" Since this tendency was particularly strong for women's belize telegram database sneakers, we first implemented a one-to-one email campaign to first-time buyers of women's sneakers, sending an email encouraging them to repurchase four days after the purchase date. In addition, we carried out more than 10 other email campaigns, such as "sending reminder emails to encourage opening of catalogs" and "sending birthday emails," and measured the results. We will now be implementing the following three initiatives, which have produced particularly good results, via LINE distribution.


Sending abandoned cart LINE messages to "those who have not made a purchase in the last 7 days and have abandoned their cart" Sending LINE messages as reminders to encourage catalogue opening Birthday LINE message delivery As a result, the above LINE message achieved a high open rate of about 90%. The strategy of sending LINE messages to encourage people to open the catalog at the end of work, when people are more likely to check their LINE, was a great success.