The real battle begins after the exhibit! First, prepare your data

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Reason 1] Customer purchasing behavior has diversified [Reason 2] Customer values ​​have also diversified [Reason 3] It is difficult to reflect customer experience and satisfaction [Truth] Marketing funnels are still effective today How to use a marketing funnel How to use a purchase funnel How to use influence funnels How to use the double funnel A new framework to replace the marketing funnel The four-phase consumer decision-making journey The "flywheel" that creates a circular cycle Key points for utilizing marketing funnels Identify the phases you need to focus on through quantitative analysis Combine with customer journey maps Introducing a "CRM system" to utilize data Use the marketing funnel in your strategy planning What is a Marketing Funnel? A "marketing funnel" is a diagram that visualizes the process from when a customer becomes aware of a company's products or services to when they make a purchase.


Funnel means "funnel," and a marketing funnel is characterized chile telegram database by its inverted triangle shape, as shown below. What is a Marketing Funnel? A funnel is an inverted triangular bowl-shaped device that gets thinner from top to bottom. The number of target customers generally decreases as the customer progresses through the purchasing phase from awareness of a product or service to purchase, so when diagrammed, it becomes funnel-shaped like the one above. The origin of the marketing funnel is said to be an evolution of the AIDMA purchasing behavior model proposed by Samuel Rowland Hall .


As we will discuss in more detail later, this is called the "purchase funnel" and is the most basic form of the marketing funnel. The marketing funnel is used in strategic design of marketing initiatives as a framework for capturing consumer behavior from awareness to purchase. The Importance of the Marketing Funnel Marketing funnels are important for properly designing your marketing strategy. In order to increase sales of your company's products and services, it is necessary not only to increase customer awareness, but also to lead as many of those customers as possible to purchase.