Email newsletters can strengthen relationships with customers

[hasnasadna]

However, if all of these customer service elements were to be placed on the EC site, the functionality would become complicated and the customer experience would deteriorate. Therefore, rather than putting everything into the system, we decided to involve humans in the customer consideration and purchasing process, by having the main store handle communication from this point on. As a result, the priorities of the functional requirements for the EC site were clarified, and the online and main stores were able to complement each other as shown below.


Customers buying a kimono for the first time need to denmark telegram database come to the store to have their measurements taken, so we have created a guide on the EC site that encourages customers to "visit the main store" Customers who have purchased from the main store Measurement information from the store is displayed on the website, making it possible to purchase from the EC site In addition to purchase history at the main store as mentioned above, member information, customer service history, and e-commerce purchase history are also useful for OMO's email marketing initiatives.


Specifically, we utilized the data accumulated by the company to implement the following email-based CRM measures: Measures focused on promoting EC purchases, such as sending follow-up emails to customers who have abandoned their cart or left the product detail page Measures aimed at building customer loyalty, such as sending follow-up emails after purchase In particular, the follow-up emails after purchase were designed to help customers better appreciate the appeal of kimono, such as by explaining key points on how to put on a kimono depending on the product category and introducing alteration services.