Excerpt from the Stihl newsletter

[sharminakter]

With nearly 3.9 billion people using email regularly, newsletters are an essential marketing tool. However, to create a successful newsletter, it is essential to follow several best practices and regularly evaluate the effectiveness of the campaigns carried out.

In recent years, some have announced the death of the newsletter. However, it is now an essential tool for companies wishing to stay in touch with their target audience. On the B2B side, 72% of professionals subscribed to professional newsletters in 2019. On the B2C side, the newsletter was on the third step of the podium regarding preferences for receiving monthly emails.

In 2020, " La Lucarne " devoted an episode to the "comeback of newsletters" in the media, mentioning an increase in the number of newsletter subscribers around the world.

A tool for loyalty, communication and customer knowledge, the new zealand telegram number database newsletter can come in different formats depending on the objectives it meets.

Some companies use it to highlight the content posted on their blog and thus demonstrate their expertise. This is the case of Stihl whose newsletter regularly contains links to articles or tutorials published on the brand's website. A title and a few lines of presentation are enough to make the reader want to discover the highlighted content.

Stihl newsletter
Other companies use email marketing to promote their products and increase traffic to their website. Petit Ballon and its Father's Day newsletter is a great example. A guide containing a wide selection of products offers the reader the opportunity to discover many gift ideas. In addition, several call-to-actions (CTAs) allow them to further their research on the brand's website.