After all, they put it in their philippines number shopping cart in the first place. to want that item again. That doesn’t mean headlines can’t play a role. Test both strategies when sending cart abandonment emails to the following audiences to determine which gets the most conversions. You may also like: 23 Email Marketing Statistics to Drastically Boost Your Conversion Rates Email Marketing for Beginners: The Complete Guide Be authentic and clear – remind people of your brand values Staying true to your brand values and voice can have a huge impact on conversion rates.

This is true for all marketing , especially abandoned cart emails. Be authentic and clear – remind people of your brand values Add a little humor, use words that describe your brand (e.g. , “the sweetest”), and tell the truth (e.g. , “We can’t put it off any longer…”). In other words, you want to remind people why they visited your site and added items to their carts in the first place.