Set up a referral program

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According to a recent study, over 90% of people trust recommendations from family and friends over any other type of advertising. It makes leads generated from idle conversations one of the highest quality leads you can get. While satisfied consumers may physically recommend your service or product to their friends, most of them will need some encouragement. This is where a referral program comes in. A referral program “nudges” these satisfied consumers by offering them incentives. Incentives are supposed to be a suitable motive for them to tell their friends. And these incentives are offered to both the referrer and the referrer.

So, the feel of the referral program depends on the incentive itself. Generally, there are two types of incentives you can offer: cash and non-cash. Cash incentives are simple. For every new customer that a relevant person refers, you provide them and the person they referred $X in return. For example, PayPal in its early days gave $20 to anyone when that person opened an account for the clientele whatsapp numbers first time, and gave another $20 for referring someone to open a PayPal account. That increased their customers in just one month. There is a variety of non-cash incentives you can choose from.

You can provide your product, absentee discounts, store credit, or much more. The most prominent example is Dropbox’s referral program. They gamified the whole procedure by providing more storage space for each successful referral. Between cash and non-cash incentives, which one should you choose? Generally speaking, it depends on whether your consumers make repeat purchases. A cash reward may be more interesting for your consumers if they don’t buy frequently. Perhaps you can give away store credits that they can use for their next purchase if they buy again and again. It’s certainly just a common rule of thumb. You’ll need to test it out in your store to observe which one works best.

8. Write better ads
Most ads are boring, sometimes they are all similar and not one is more persuasive than another. You really have no reason other than price to select one over the other if you are the searcher. There is a huge opportunity to come up with something different and blow away the competition when everything looks similar. Most of the Top SEO Companies in India are in the top position because of the better ads they run. Writing better ads can boost your CTR above the predictable average and improve your Quality Score. CTR is the secret behind 3x above average ads.

9. Target Top-of-Funnel Keywords
Make a plan to target the terms they search for to attract interested prospects and push them toward your lead magnets. Do you research keywords to discover phrases your best prospects are searching for at the top of the buying funnel? Then target those keywords in various ways.

Produce evergreen content optimized for target conditions.
Develop an on-site blogging strategy around your main keywords.
For the target terms, guest blogging on websites has a high engagement.
Be confident in following search engine optimization best practices to increase your chances of appearing on page one. The more discoverable you are in search, the more interest and traffic you will generate from potential leads. For example, let X is a personal finance technology company, targeting a core term that they know their target viewers are searching for. They created valuable and useful content on the topic, which helped them rank for the period.

10. Blog regularly
You need to make sure that you publish your blog regularly and create high-quality content to gain the trust of your consumers. The content should be engaging and should have some ranges to keep everything clean. You can generate expert roundups, how-tos, and even a particular blog series to connect your users. Only when human beings believe in your brand will they be ready to reveal their information. Every brand, no matter how giant it is, can put lead generation strategies like this into practice.

11. Landing Page Optimization
A landing page is a page where users are encouraged to provide you with their information. That is the reason why you need to optimize this page to get the best possible results. You need to be clear about your goal on what you expect from your landing page. The first step to optimize your landing page should be to optimize its title. It appears in bold and is large in size, so you need to make sure that it is powerful. It should grab the attention of human beings and make them want to give you their information. Try to keep it concise and short. Your content on the page is the next essential element.

This content needs to be well-written and should be realistic. It should help visitors try your product or provide you with your information. For this, you need to make sure that your content flows well to keep readers engaged. The content should be separated into subheadings so that it is easy to read and the information is simple to process. The landing page should also have videos and images that will definitely represent your services and products.

These can grab the attention of users and can help improve lead generation. However, do not forget that they should not increase the page loading time, which can ruin the customer experience. Lastly, you should use a relevant call to action (CTA) on the page that is most important. It should be placed in a prime location on the page where it can be effortlessly visible. They will help you get more leads if you can implement these lead generation tactics well.

12. Retargeting
You have used one of the above approaches. It produces a lot of leads. But generally, not everyone who visited your website signed up. You may consider that that is the end, if they did not sign up now, they will be lost forever. But that is not the truth. But here a question comes to your mind how? The answer is retargeting. Retargeting is a form of online advertising that allows you to target viewers who left your website.

Basically, most advertising platforms like Google, Facebook, and many more will produce a JavaScript code which is also known as a pixel that you can place on your website. The pixel will place an unidentified cookie on the user’s browser when a user visits your website. The cookie allows your advertising platform to let someone see your ad when the visitor leaves your website. Retargeting is not an approach that we personally use. But many companies do. You can make use of it too. Retarget people who have visited certain pages on your website and send them a landing page with an offer to sign up. Make it attractive by giving them amazing benefits in returns like a free course, an eBook, and many more.