Images are a great way to break up large blocks of text. Just avoid the temptation to fill your e-book with generic photos that don’t contribute to the transmission of knowledge. Make every space in your material add value to the reader.
Use responsive design
One of the main advantages of e-books is that they can be read on any digital device, providing great convenience to the reader. However, this can become much more difficult as the user's screen becomes smaller. That's why you can't forget to use a responsive design for your e-book.
This topic is usually discussed when it comes to website pages. However, responsiveness also applies to e-books. When designing your layout , avoid using a font that is too small, requiring a lot of zooming to be read. To make sure you are on the right track, simply test the material on a mobile screen while creating the layout .
An e-book has many more capabilities than a traditional book, so it namibia mobile database makes perfect sense to be able to take advantage of this to your advantage. For example, did you know that they can contain links? This allows you to insert strategic CTAs throughout the pages of your e-book to different relevant destinations.
You can include a link to a blog post that complements a specific topic or, in a bottom-of-the-funnel material, take your reader directly to your product. There are no limits in this regard, so analyze the possibilities and apply those that make the most sense.
Create a landing page for your e-book
In order for your e-book to be properly included in a lead nurturing strategy , you need attractive landing pages linked to it. These act as lead- generating websites , providing a registration form where you condition access to the material on obtaining certain data from your lead in exchange.
The landing page needs to have an attractive text that can convince the user to decide to buy your e-book. Describe in a few words the reasons why the material is worth it, giving an overview of some of its sections and how the content will be able to solve the specific pain points of your audience.
How to promote your e-book?
No matter how good your e-book is, it will hardly generate good lead generation results if it fails to reach your audience. You need to use some tools to ensure that people know about your material and decide to check it out.
Discover below the main ways to promote your company's e-book.
Use your marketing channels
Your company's marketing channels are the main means it has at its disposal to promote its offers and content. Therefore, when creating your e-book , consider distributing links using your social networks, email marketing and even paid ads on Google. Take into account the profile of the audience you intend to reach and which channels they usually use.