– A strong concept is the most effective weapon

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The site has become a kind of comprehensive guide to giving a healthy twist to everyday life and is clearly aimed at women. The topics covered are nutrition, beauty and health.

On the other hand, Vivemejor.com gives users the possibility to register to save the recipes or tips they consider most useful or to receive newsletters, for example. From this point of view, it is one of the most striking successful cases of content marketing on our continent.

What to learn
– A good content marketing strategy can help you build a brand identity outside of traditional promotion channels. This makes it easier to build user loyalty , gain insight into the brand and position the company as a benchmark in a given field.

Digital #CMO 2014 spend priority: Web (adaptive) Inbound Content (earned) Community Social CRM Marketing automation Influence BI #DF13

— Vala Afshar (@ValaAfshar) November 18, 2013
– Optimize personalization and usability methods so that the public feels that the content is designed for them, because it is.

– Use experts in different subjects to legitimize the message.

– Be aware of the type of content being offered and, therefore, if necessary, minimize or be more subtle when promoting the brand or product. So that the user does not feel invaded by advertising on a channel that was designed with other objectives in mind.

5. Vorterix
Content marketing success stories in LATAM ? This is one of them: Vorterix is ​​an Argentine rock radio station, but in reality, it is much more than that.

The original concept was built based on a multimedia experience to be enjoyed on the Internet and its content strategy is developed with that idea in mind.

Their site is a complete and complex channel in its structure, although not in its usability, packed new zealand email list with material that makes use of all hypermedia possibilities.

Not only can you listen to the programming online live, which is a very common practice for all radio stations, but you can also watch the broadcast via streaming .

All the topics covered in the different programs are complemented by content published exclusively on the site, which makes the overall message a transmedia construction.

In addition to programming-related content, Vorterix completes its site with news, articles , videos, short films and even a weekly film series that is broadcast live via streaming. This example is undoubtedly one of the  success stories of content marketing in LATAM.

What to learn

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– Know the essence of the Internet, its possibilities and how to take advantage of them to build the message.