Target your campaigns – Discover the needs, wants and fears of your prospects

[Jahangir655]

Every email marketing campaign should have a specific goal. It should address something your prospects want, need, or fear so you can build an emotional connection with them.

Wants: These are things your prospects don't have but are keeping on their wish list. Do they want a better mousetrap? Do they want to have fun? What are they willing to spend money on? And what do they want to learn?
Needs: If your product meets your prospects' real needs, you have even more persuasive power. These include food, shelter, water, clothing, and transportation. They may not need your specific brand, but they may choose your brand to meet their needs.

Fears: This is where pain points come in. If you're selling weight-loss doctor database products, you might mention the fear of staying overweight. Or maybe you're selling software that better organizes emails. You might mention your prospects' fear of spending too much time in their inboxes.
2. Try to communicate with your prospects using other channels, such as social media
When it comes to growth hacking, you shouldn't divide and conquer. Instead, you should ensure that all your channels work in harmony.

For example, using Hello Bar, you can use existing website traffic to promote your email list . Then , you can use your email list to promote your website pages.

Don't forget about social media , though. You can funnel traffic between your social channels and your other online resources.

For example, in your email campaigns, you can add "Follow me on Twitter" to your signature (with a link to your profile, of course). It's a simple way to let people know you're active on social media.

You can also send leads to social media through your website. Try adding a top bar to your site that invites people to follow you on Facebook .