Discover 4 advantages of investing in the software market

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With the rapid advances in technology in recent years, nothing has become more important than the role of IT. Responsible for creating a new scenario in the software market, this area helps companies maintain a competitive advantage, also causing a revolution in process management .

In this text, we will present to you the main benefits and reasons to invest in the software market. But before that, let's look at the numbers!

Software Market Scenario
Brazil has been prominent in the software market since 2015 ( it ranked 7th in the world ranking ), when it presented excellent data to the IT market.

Through a survey carried out by ABES (Brazilian Software Association), in conjunction with IDC (International Data Corporation), the following data were obtained:

more than half of the technology sector companies in the country invest in the creation of new programs (93%) or in the provision of services, all of these actions are dedicated to micro or small companies;
globally, Brazil had a 3% market share, behind the United States, China, Japan, the United Kingdom, Germany and France;
in Latin America, Brazil represents 46% of the entire software market;
In Brazil, the market is concentrated in the Southeast region, with around 60%, followed by the states of the South (14.53%), Central-West (10.92%), Northeast (10.11%) and North (3.77%).
As this data continued to grow over the years, in 2017, our country whatsapp mexico gained an exclusive survey from Gartner (a large American consultancy specialized in research and with great influence), called “Market Guide for Core Financial Management Applications in Brazil” .

In this research, the largest players in the national market were considered, leaving out giants such as Microsoft, Oracle, SAP and even the Brazilian Totvs — although the partner companies of these players were included.

Small partner companies are also highlighted
There are also many partner companies that are consolidated and have been operating in the software market for many years, but, because they are scattered or specific to certain segments, they were not detailed in Gartner's research.

This study did not capture accurate product reviews and therefore serves as a snapshot of the software market landscape without ranking the top players. However, companies focused on micro and small business owners are also experiencing growth.

However, one thing is certain! Any company — regardless of its size — is moving towards new digital business models. Customers are increasingly demanding and connected, and they seek excellence from their suppliers. The time to improve this customer experience, increase sales, promote the growth of your company or invest in the software market is now!

Benefits of the software market
With new data processing and storage capabilities, the market is booming, creating platforms, applications and ideas to meet the needs of customers and companies. Let's list the main benefits that can be achieved by investing in the software market.

1. Access to technology
Nowadays, no one can live without technology. And in organizations, the role of IT is fundamental for scheduling customers, inventory control, financial control, sales and prospecting, logistics management, among others.

And this is enough to confirm that you will be able to achieve stability in your company, since it is possible to sign long-term contracts with your clients , achieve better margins in software negotiations and obtain recurring revenue.

2. Connectivity
Smartphones and notebooks are increasingly accessible and already dominate the Brazilian market. This fact facilitates the development of new systems and leads to the launch of new platforms, adapting to the digital age.

Consumers are connected to social networks and it is now possible to engage them, prospect new customers, build loyalty and even close good deals through social media.

3. Hot market
With all this technology happening, the market is concerned and everyone is looking for new ways to update themselves and stay ahead of the curve. Many companies are reinventing themselves, even in Brazil.

This excitement makes the market increasingly heated, encompassing software, hardware, devices, solutions, applications and platforms.

4. Advancement of technology
With the growth of computing capabilities, new solutions have emerged or old ideas have been able to leave the academic world and are already being developed, such as:

Big Data: ability to capture, process and extract large databases, of all formats, at high speed;
Cloud Computing: computing in the cloud. Data and software can be stored in large data centers around the world, with total security;
Machine Learning: machine learning. This is artificial intelligence being used to promote intelligent solutions . With the help of Big Data, it assists the board of directors and managers in decision-making and seeks different ways to find the ideal customers for certain products;
IoT (Internet of Things): seeks connectivity using adapted mobile devices. It operates in the areas of logistics, telecommunications, sales or through wearables, such as glasses and clothing.
The country's need for growth in relation to technology
We are experiencing full growth. This year, according to Gartner , there is an expectation of a global increase in the ICT segments — IT and Telecom — of over 4%. However, it is crucial that the country is prepared and that every interested company is willing to follow this global trend if it wants to remain in a good position.

Brazil is in a real campaign to encourage young people to study and become professionals in technology. There has never been so much emphasis on the area, even leading to the need to open new courses and new professions in order to meet the demand for emerging technologies.

With the scenarios and benefits presented, it is clear that operating in the market, through trustworthy companies and secure software , will bring a quick return on investment and a greater probability of loyal customers.