Making unattractive offers

[kkkgfkykm999]

Christmas is your chance to make extraordinary offers that will delight consumers! Don't miss out on this by forgetting to sprinkle your promotions with a little Christmas magic! This highly competitive period should push you to your limits and force you to make offers that are out of the ordinary while still making them want them!

Here are two examples of professional SMS messages sent for the end-of-year holidays, one offering a tempting offer and the other an offer that is not very appealing.

Example of a good text message sent for the end of year celebrationsExample of a bad Christmas text message


Above all, don't forget your target! For example, don't offer discounts on headphones to outdoor contact numbers list enthusiasts. Also, think about developing your SMS messages based on your customers' purchasing habits. For example, write one SMS for perfume lovers and a more general SMS for those who seem interested in all of your beauty products. If you start with a reflection focused on your targets, the content of your messages will be all the easier to write!



Mistake #5: Not focusing on originality
“Why do it in the original?”
You are used to using professional SMS to broadcast your usual offers. For Christmas, you have to surprise your customers and do not hesitate to bet on originality to stand out from the crowd and differentiate yourself from your competitors. Over the years, SMS has developed new features , each more useful and innovative than the last.

For example, you can insert a link to your special Christmas flyer in the body of your SMS . This way, you kill two birds with one stone by broadcasting your offers and adding your beautiful visual! You can also insert the link to your website in your SMS, so people will only have to click on it once the SMS is opened and browse your site.


example of an rcs message
From a tracking perspective, you can track exactly who clicked on your link. You can then offer more targeted offers to those who clicked on it because you know they are interested in what you are offering.

In addition to this, your Christmas SMS campaign must be original in the way you will write it. Dare to use a speech focused on the end-of-year holidays and Christmas! Put a few keywords in capital letters, but don't overdo it. Don't overdo punctuation either! Above all, your SMS must remain clear and readable. To stand out, there's nothing better than embellishing your content with a few emojis. Once again, don't use too many! A few will be enough to catch your readers' eyes.

To go further, you can even opt for RCS (Rich Communication Services). Also called SMS 2.0, it is a messaging protocol developed by the GSMA. It is transmitted via an internet connection and can be enriched with multimedia content of all kinds. Its main advantage is that it allows advertisers to set up automated scenarios . These encourage the reader to interact with the message while offering them personalized content based on their actions. Enough to make the end-of-year celebrations unforgettable for your customers!



Mistake #6: Thinking it’s too late
“Christmas is tomorrow… Oh well, it will be for next year.”
Know that with SMS, it's never too late!

Did you leave your holiday communication too late? Don't panic! You can send a mass SMS campaign the day before the holidays . This will delight latecomers who forgot to buy their Christmas presents!

Be careful to respect the rules in force in your sending country. For example, in France, sending promotional SMS messages is not allowed on Sundays and public holidays!

With its 97% reading rate , you can be sure that your SMS campaign will have an impact. Professional SMS has a quality that few means of communication have : it is a very effective last-minute tool .

Example of a text message offering a last minute deal for Christmas
The little extra: Do you want to reach as many people as possible for your end-of-year sales operations? Consider renting a database of mobile numbers ! You will be able to target prospects according to your own criteria and thus optimize your SMS campaign! For example, if you have a children's clothing store in the Var, you can target women from the Var between 25 and 75 years old!