How to calculate the number of numbers for call tracking

[ashammi228]

Content
How to calculate the number of numbers in UIS
Example of calculating numbers for dynamic CT
How many numbers are needed is the most common question of those who decided to connect call tracking . And the most correct one. Indeed, call tracking is “tied” to IP telephony , and the cost of the service can vary greatly precisely because of the different number of numbers. Let's figure out how many you might need.

Most of the difficulties in calculating numbers are related to the telegram free number cambodia opacity of the data accounting algorithm. UIS is ready to show by its example that calculating numbers can be simple and transparent.

How to calculate the number of numbers in UIS
You can calculate the number of numbers for call tracking in UIS/ CoMagic on the Tariffs page. Here are some recommendations on how to do this for a static and dynamic service.

With static CT, the number of numbers is determined by the number of sources in which you place your ads. These can be both online and offline channels. For example, you place an ad in an industry magazine, on a partner company's website, on managers' business cards, and in social networks. In total, you will need four numbers.


With dynamic CT, the number is not linked to the source, but is allocated to each visitor. So, in the case of a call, the session and the call are compared, and UIS users see information about the visit: the keyword that led to the transition, the time spent on the site, transitions to other pages of the site, etc.

Each source has its own numbers – a feature of UIS. This increases the efficiency of the service: even if the call does not connect with the visitor's session, the advertising source will be determined in any case. For this purpose, each pool contains a "default number". This is the number that is seen by visitors who do not have a unique number.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

Get a consultation

UIS uses three main parameters to calculate the number of dynamic CT numbers:

Number of visits per advertising campaign per day.
Reach is the percentage of visitors who will see numbers from the dynamic call tracking pool.
Room reservation time for a visitor – the time during which the room will be shown to the website visitor.
All three indicators directly affect the number of rooms, i.e. the higher the number of visits, coverage and room reservation time, the more rooms are required.

You can read more about how the UIS algorithm works on the Calltracking tool page , where problems and their solutions are described when the algorithm works. For example, when there are more visitors to the site than purchased numbers.

Example of calculating numbers for dynamic CT
To have the system automatically calculate the optimal number of numbers, follow 3 simple steps:

1. Specify the number of advertising sources. For example, you use Yandex.Direct and Google AdWords to promote your site, these are 2 different sources.

2. Estimate and specify the average daily traffic for each advertising campaign. For example, 100 and 200 visits.

3. Set the reach metric for each ad campaign with dynamic CTR.

How the reach indicator works is easy to understand from the following example: 10 visitors came to the site from an advertising source, but only 8 of them saw the selected number. The rest did not have enough selected numbers, and they were shown the default number. Thus, the reach for this advertising campaign is 80%.

4. The number assignment time is usually chosen to be three times the average visit time. Set the reservation time for each campaign.

Done! Now you can see the total number of rooms you need and their cost.


Now you can easily calculate the required number of numbers for call tracking. If something went wrong, contact the sales department or support service. Our managers will be happy to answer your questions and will always help with the calculation.