strategies from time to time can maintain the much-needed presence and competitiveness, even in the dynamic digital environment.
A key to retaining organic traffic
After a business has ensured that visitors are coming to its website through its SEO, how well it retains them is the primary reason for continued growth. Key UX components and the relevance of the content presented ensure that organic traffic is invested in seeing what one has to offer and keeps coming back for more. In competitive markets, UX optimization means having a website that loads smoothly, is easy to navigate, and contains relevant content to meet user needs.
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For example, studies show that a one-second delay in page load time reduces conversions by 7%, and nearly 40% of users will abandon a site that takes more than three seconds to load, according to research from Akamai and Gomez.