Klaviyo is especially good for online stores. It links up with popular shopping platforms. Examples are Shopify and WooCommerce. This makes it easy to set up your marketing. You can send automated emails. These emails can remind someone about a cart they left. Or they can offer a discount. This clever way of talking to customers helps businesses make more money. It's a very important tool for growing sales.
How Klaviyo Pricing Works
Klaviyo's pricing is mostly about your active profiles. An active profile is a customer you can send emails to. It's not about how many emails you send. If you want an email address, visit our main website list to data Instead, it's about the number of people on your list. As your list of customers grows, your monthly cost will change. It's a scalable system. This means it grows with your business.
Klaviyo offers different plans. These plans are designed for various business sizes. They range from a free option to bigger, paid ones. Furthermore, if you use SMS messages, there's an extra cost for those. This is important to remember when you're planning your budget.
The Free Plan: A Great Start!
Klaviyo offers a free plan. This plan is perfect for new businesses. It's also great for those with a small list of customers. With the free plan, you can have up to 250 active profiles. You can also send up to 500 emails each month. Additionally, you get 150 SMS/MMS credits. This allows you to try out Klaviyo. You can see how it works for your business.
The free plan gives you access to many core features. For instance, you get built-in reports. You also get email support for the first 60 days. This plan is a fantastic way to learn the platform. It helps you get comfortable before spending money.
Email Plans: Growing Your Reach
When your business grows, you'll need more. When you go over 250 active profiles, you move to a paid email plan. These plans start at around $20 per month. This is for up to 500 active profiles. The cost goes up as your contact list gets bigger. For example, if you have 1,000 active profiles, it might be around $30 per month.
The email plans offer many more features. They include unlimited email sends. You also get advanced tools. These tools help you divide your customers into groups. This is called segmentation. It allows you to send very specific messages. Also, you get predictive analytics. This helps you guess what your customers will do next.
Email + SMS Plans: Double the Impact
For businesses that want to do more, there's the Email + SMS plan. This plan combines email and text message marketing. It's a great way to reach customers on different devices. These plans also start based on your active profiles. The SMS part uses a credit system. Each text message costs a certain number of credits.
The cost per SMS credit varies. It depends on the country you are sending to. Usually, MMS (messages with pictures or videos) cost more credits. This combined plan helps you keep all your marketing in one place. Moreover, it allows you to connect with customers in powerful new ways.
Understanding SMS Credits
Klaviyo's SMS uses a credit system. This means you buy credits. Then, each message you send uses up some credits. The main reason for this is transparency. Klaviyo includes all carrier fees in the credit cost. So, you know exactly what you're paying. This helps you avoid hidden charges.
The number of credits a message uses can vary. Simple text messages (SMS) use fewer credits. Multimedia messages (MMS) use more. Also, sending texts to different countries can cost different amounts of credits. This system helps you track your SMS spending easily.
Key Factors Affecting Your Klaviyo Costs
Several things can change your Klaviyo bill. First, the number of active contacts is the biggest factor. As your list grows, your plan cost goes up. Second, your SMS usage adds to the bill. If you send many text messages, you'll use more credits. This will increase your monthly cost.
Third, some integrations and features might affect pricing. However, Klaviyo aims to include many features in its base plans. Finally, region-specific pricing can also play a role for SMS. Always check Klaviyo's pricing page for the most up-to-date details. This helps you plan your budget accurately.
Tips to Manage Your Klaviyo Costs Wisely
Managing your Klaviyo costs is important. First, regularly clean your email list. Remove people who don't open your emails. This stops you from paying for inactive contacts. Second, segment your audience. Send targeted messages to the right groups. This makes your campaigns more effective. Also, it ensures you don't waste sends.
Third, leverage automation. Set up automated emails and SMS flows. This helps you engage customers without constant manual work. Fourth, monitor your SMS usage. Keep an eye on how many credits you are using. Adjust your sending if needed. Lastly, use the free tier if you have a small list. It's a great starting point. By following these tips, you can get the most out of Klaviyo. You can also keep your costs in check.