It doesn't really matter how you say it, the important thing here is that gifs are hilarious, effective and super interesting tools to further engage the readers of your campaigns.
If you've been on the fence about whether or not to include gifs in your campaigns, I'll share some numbers that will help you with this difficult decision:
Using gifs could increase your click-through rate by up to 26% (Email Institute).
Campaigns with gifs show a 12% increase in revenue compared to static campaigns (BlueFly)
51.28% of current email marketing campaigns use gifs (Litmus). Their popularity is proof of their effectiveness.
53% of customers prefer to see action (ads with movement from their brand (Hubspot).
GIFs started to gain prominence after Dell launched a very successful email campaign in 2012. Dell decided to take a risk by breaking the mold and the response was better than they expected; no less than a 103% increase in their conversion rate and a 109% increase in revenue.
Still not convinced? If you're still interested in using gifs benin telegram data your campaigns, read on to learn how this simple animated image format can resonate with your customers and move them to action.
The Dos and Don’ts of Using GIFs in Your Campaigns (With Examples!)
Sure, gifs work, as long as they're used correctly. Before you start using gifs, learn the do's and don'ts of them:
1. Keep them on brand
Experimenting is fine, but adding a gif that has absolutely nothing to do with your brand could leave your subscribers confused. Brands often include content in their campaigns that is consistent with their tone, voice, and personality. Start small to see how your subscribers respond to your new style.
Remember the Dell campaign we talked about earlier? Well, it's the perfect example, the gif shows the product and its differential value.
2. DON'T create heavy gifs
The golden rule for including images in your campaigns, according to Oracle, is that they should not exceed 800 KB. Readers will not wait for long-loading emails, especially now that most people open their emails from their mobile phones, you have to keep gifs optimized and functional.
To keep the size of your gifs optimized do the following:
Use simple and basic colors
Limit the number of frames
Consider using cinemagraphs, which are images with a single animated element.
Compress the file
Ann Taylor's intriguing yet minimalist campaigns tempt subscribers to click, proving that more doesn't mean better - you just need to be creative!
3. Put the movement first
Movement is visually interesting and captures interest, so you want to maximize its impact by prioritizing it in your design. Ideally, it should be the first thing a reader sees so they get hooked, continue reading, and click through.
4. DON'T forget your audience
As with any marketing strategy, understanding your audience is key . What does your audience find interesting? If you have a product to sell, maybe they'd like a gif showing how to use the product? Maybe you can create an aesthetic campaign with some animated elements and add some oomph to your design. Just don't forget the number one rule of marketing: your audience.
Look at the example of this jewelry brand, they took the product and showed how it looked on, which made the user visualize themselves as that person wearing the product. The person receiving the campaign could see themselves through the image wearing that piece of jewelry, which was incredibly beneficial.