Social media marketing is the process of marketing

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Across your brand’s social media platforms by sharing posts, promotions, videos, images, and other pieces of content as part of your overall marketing strategy. Social selling, however, is an interaction-based strategy that builds connections and awareness directly between salespeople and their leads and customers with an end revenue goal in mind. Think of social selling as the next logical step to replace outdated cold calls.


There is also a difference between social selling and social advertising. Social advertising is the process uruguay telegram database of creating ads and clickable links for your business and promoting them through the paid advertising channels on social media. Social selling uses your own personal account or your brand account to connect with users, while social ads are run through the platform itself. Benefits of Social Selling For many companies, the uncertainty of a new technique like social selling can detract some from wanting to give it a try.


However, there are many benefits to social selling that should encourage salespeople to try it for their own companies. 1. Build Trust Trust is an essential part of the buying/selling relationship, and one that is in short supply. With social media and the internet making it easier to find bad reviews and experiences customers may have with your product or services, salespeople now have a harder time building trust with their leads.