And if offering old leftovers might not seem very appetizing to you, know that there are many more alternatives to doing business in service of the environment .
We talked about this in the new Marketers Insight on the circular economy .
“Economy that…?
This is an economic model that more and more brands are adopting, even encouraged by funding from various countries around the world (including European ones) .
Its turning point lies in the fact that it aims to reduce the negative impact on the Earth by eliminating those wastes of resources that also hurt companies' wallets.
Read the new Insight and become a circular entrepreneur
How to use Trustpilot to get more reviews and sell more : The famous denmark telegram data social proof lever never misses a beat, it is always super effective and you have to know how to master it (your business asks you please) . In this guide we explain how we do it
From a gray office to the red carpet : This is a story of revenge, against the unbelievers and above all against one's own ego. It is the in-depth story of how Anum Sajjad, our new Human of Marketers, defeated herself and became the photographer of celebrities
THE STRATEGIC DATABASE
5 tips we follow every day to collect excellent skeptic-proof reviews
The truth is that skepticism reigns among consumers .
The typical modus operandi is this…
They see a good review online, wonder if it was faked by the brand, and postpone the purchase due to a lack of trust.
Here are 5 tips we've learned on the job to make our reviews feel authentic and more effective:
Better timing, better reviews : There is no better consumer to get a damn honest (and positive) opinion than one who has just made a purchase or is using your product. Go ahead, send a specific email or, if you have an offline business, ask these customers in person for a review. They will be more willing to review the experience you have offered them.