At Posicionamiento Web Salamanca we noticed the fluctuations last week and that is why we tell you that Google confirms a broad update to the core of the algorithm this week. It happened specifically on April 16. Keep reading and we will tell you more details.
What is a broad core algorithm update?
We've talked about core algorithm updates . These usually happen every day, even more than once a day. Google has said this many times.
But broad core algorithm updates are more important. They usually happen more than once a year, and Google calls them “Broad Core Algorithm Updates.”
Let's remember that Google has been updating the core algorithm daily since 2012.
One of the latest developments confirmed by Google was mobile-focused indexing.
Google confirms broad core algorithm update on April 16
This week, the world's leading search engine launched a new update cambodia telegram phone numbers the core algorithm. For a few days there was some expectation in the SEO world until this Friday, April 20, when it was confirmed on Twitter:
The translation of this announcement is: “On Monday, we launched a major update to the core algorithm, as we routinely do throughout the year. For more information about that, check out our tweet from last month…”
You may remember that there was a significant fluctuation in Google's algorithm in March. Shortly after this, they also clarified it on Twitter, explaining that it was also part of the core of the algorithm and that it is something they do several times a year.
On March 12th they said:
“Each day, Google typically releases one or two changes designed to improve results. Some are focused on specific improvements. Others are larger changes. Last week, we released a broad core algorithm update. We do this routinely several times a year.
These last few updates have been highly content-related. At first, the March update was said to be about cracking down on poor quality content, but it actually had more to do with content relevance.
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Google is tweaking its algorithm to ensure that people get the results that best match their searches. Content relevance is the most important thing for the search engine and it also ties into this latest update.
If you are affected by this new update, it is not necessarily because your content is of poor quality or needs to be improved. It may be that your content is not relevant to your audience or what your target audience is searching for.
March 2018 Algorithm Update
There are still no major details about last week's update, but it is closely related to the March update. This one happened on March 7 and was confirmed by Google's John Muller in a Google Webmaster Hangout.
In this post, Mueller said that most algorithm updates focus on relevance. So, if your site was affected by the March changes, it doesn't mean that you have poor quality.
He said that many sites lose relevance over time, regardless of whether the content is quality. He recommends that if you want to know how to be more relevant, you should look for user feedback, so you will know what you could change.
“It doesn’t mean your site is a bad site, it just means it’s not relevant to those specific searches. (…) They may have great content, but over time, they become seen as relevant in the overall picture of the web.”