Not only was it an excellent promotion for their various

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Multimedia series, but it gave additional recognition to the artists they were featuring in the interactive experience. 2. Virtual Reality – Coca-Cola’s Santa Sleigh Ride Coca Cola Virtual Reality Christmas Ride Who says experiences have to be limited to just web access? Coca-Cola is already a household name, but they took to entertaining families during the 2015 holiday season by offering an interactive sleigh ride with the jolly man himself.


Audiences could access the content by using an Oculus device, a special headset that allows wearers to united kingdom telegram number list view mass amounts of VR content. The whole thing was a hit — both for the soft drink brand and Oculus. Best of all? It was memorable for those who took part and will likely pick up a red can the next time they need to quench their thirst. 3.


QR Codes in Public Places – L’Oréal Mobile Taxi Shops Source: Forbes When it comes to interactive marketing, QR codes are one of the more simple and effective methods to take. L’Oréal took a chance by creating an experiment called Mobile Taxi Shops. They specifically added QR codes to the inside of taxi cabs in larger cities. When a consumer would scan the code with a smartphone device, they were taken to a download page for an eCommerce shopping app.