It’s also important to note that impressions are only

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Counted per page load. So, if a user scrolls past your ad, but then scrolls back up and sees your ad again, this will only count for one impression. Facebook also breaks reach down into three categories: Organic Reach The number of people who saw your content without advertising. Paid Reach The number of people who saw your paid content, like Facebook ads.


Viral Reach The number of people who saw your content because someone shared, liked, or commented on panama telegram database your content. Impressions vs Reach on Other Platforms Twitter, unfortunately, does not provide you with a reach metric. They do, however, track impressions. The way Twitter tracks impressions is a bit different from other platforms. For example, imagine you have a Tweet that gets 1,000 impressions. Then, you reply to your original Tweet and the reply gets 1,000 impressions.


Your original Tweet now has 2,000 impressions, because Twitter counts all of the impressions in the thread toward the original Tweet. Instagram treats impressions and reach similarly to Facebook. This is unsurprising given that Facebook owns Instagram. Snapchat also gives you impressions and reach metrics, though impressions are labeled as Story Views. Finally, Google Analytics provides you impressions and reach metrics, though it labels them Page Views and Users.