18. Creating Content That Doesn’t Convert

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18. Creating Content That Doesn’t Convert
Another blogging mistake I see with those trying to make money from their blogs, is that the content often isn’t very convincing (or helpful to readers).

Even if some readers make it to an article on your blog… it’s possible they won’t feel compelled enough to finish the content or take any action after they do.

First and foremost, I suggest ONLY promoting products and services that you believe in. Your writing will be more genuine and you won’t feel like you’re trying to sell your readers on something that you don’t truly think is great. Instead, it’ll feel like you’re telling a friend about something you think will better their life (when you don’t have any personal experience with it).

This may mean that you have to turn down a few opportunities, but in the long run your audience will trust you and respect your opinion more.

Foregoing the opportunity to build trust with readers, in the name of egypt phone number database a quick buck, is one of the worst blogging mistakes you can make for the future viability of your blog.

The next step in creating high-converting content is to think about what action you want your reader to take.

Do you want them to sign up for your email list, make a purchase, share a blog post, or click through to your affiliate offer? Whatever it is, tailor your writing to this goal.

General Blogging Mistakes to Avoid (Creating Content That Doesn't Convert) and How to Fix It copy

After you’ve picked your blog goal, you’ll want to use something called a funnel method.

A marketing funnel is a number of steps your reader will go through before they reach the final conversion point. Here’s a basic rundown of the funnel method:

Address your reader’s pain points. What problem do they have that your product will help solve?
Establish why you can help them. What makes you an authority on the subject? What experience do you have?
Show them how your product or service can help. Give a comprehensive breakdown of why your solution will work.
Call to action. Include your call-to-action so your reader knows exactly how to obtain the product or service you’re promoting.
There are a lot of different ways to use the funnel method to monetize your content—and it’s not a strict formula you have to follow. The main point here, is that your writing should give your readers a compelling reason to buy something or take a specific action… and a good reason to trust your guidance on that move.