The installation of sensors and other data collection methods

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And this is where we can get to talking about big data marketing : imagining that we have found the mathematical model that predicts with a good amount of certainty the replacement of a component, we can hypothesize the sending of an automatic email to the customer a month before the probable malfunction, predicting the sale of the spare part.


By setting up these communication flows, we can thus automate and pre-set a series of potentially profitable processes for the company. So, how do you do big data marketing? The information chinese overseas america phone number list revolution requires several specific skills, necessary to set up the mechanism: The strategic competence , specific to the company, aware of its own work flows.


In the case of products; or that of tracking scripts , in the case of programs and applications. Competence in data processing , both from a technical point of view (where to collect them), and from a graphical (dashboard) and mathematical (analysis of the information collected) one.


Marketing expertise , which allows you to move from data analysis to operational actions, with the implementation of automation and lead nurturing. In this article, we discuss how all marketing activities can be fully or partially automated. With a few little tricks to save time and increase efficiency! I certainly don't have to convince you that fully or partially automating some repetitive tasks is a winning way to save time and dedicate it to research and development.