2. Design for activation through recognition and reward
Gamification is a popular solution to reward users, but the consequences are easily underestimated. Users do not want to be under constant pressure to perform. The transactions that take place around these products and services are not just about simple digital pats on the back, but also about connection, (self-)trust and reputation.
Gamification is more than encouraging performance
For ten months I wore the Nike Fuelband on my wrist. I had to algeria mobile phone number list achieve my daily goals. Going up and down the stairs in the evening or brushing my teeth with extra enthusiasm became normal activities. When the Fuelband broke, I was relieved. The digital trophies no longer outweighed the pressure to perform.
This image is no longer available.
No surprises
Furthermore, users do not like sudden surprises, unless they come at the right time. The Kiip platform plays well on this. Kiip customers can add special offers to different types of apps. For example, someone who plays a game and just breaks a new record can be pleasantly surprised with a reward. Kiip customers benefit from an impressive 30% higher click-rate, because they address users at the right time.