Westpac approaches potential trainees in a comprehensive way. After a visit to the website, the student knows everything and is very well able to decide whether to apply. What are the steps for success in their online recruitment?
Inform
To inspire
Advise
Stimulate
Westpac Graduates website homepage
First of all, Westpac informs the visitor extensively about the different traineeships. Each program has its own explanatory page including a video testimonial of a trainee, a personal description, the USPs of the traineeship and the career opportunities after the program. Furthermore, Westpac knows how to make the visitor enthusiastic about the company by telling a lot, showing a lot of photos, letting a lot of employees speak and by a
The selection for a traineeship is always tough and extensive. armenia mobile phone number list Westpac provides great advice on this process. The bank advises candidates on what Westpac expects from the CV and LinkedIn profile and shows videos that explain how to score well in your job interview and group assessment.
Westpac understands that banks have to compete with each other to retain those few high potentials that graduate each year. With persuasive language, lots of visuals and interactivity, the bank encourages candidates to apply to them.
But how do you reach them?
Liander responds quickly and efficiently to recruitment questions asked via Facebook
Liander responds quickly and efficiently to recruitment questions asked via Facebook
One thing is for sure, a website alone is not enough. Provide meaningful content on at least Facebook, LinkedIn and Twitter. For example, TNO has a separate recruitment Twitter channel for news and vacancies. Too bad they don't promote blog posts from their trainees here, a missed opportunity!
Invite students and job seekers to talk to you via your social channels and respond adequately to any questions they may have. Always link clearly to your careers website. That is often the place to convey the entire story with all its nuances. Of course, make sure that this site is responsive, because there is a good chance that the student will want to view it from his phone or tablet.
Viral YouTube videos
If you want to further increase your reach, you will have to come up with a great campaign. The more sensational and visual, the greater the chance of a viral effect. After the success of The Candidate by Heineken, Rabobank recently came up with Meet the Challenge.
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After an interview with special questions, new trainees end up as goalkeepers at a hockey match. A link to the special landing page for the campaign is unfortunately missing, but after some searching I find it. There is a nice response to the viral and you can even send the selected trainees an email.