In my role as online interim at VODW, I keep a close eye on social campaigns and innovative online concepts. Recently, I came across another innovative campaign from Rabobank Utrecht: Casa Nova . It appears to be a hit among the local student population. How is that possible? And how do you keep it that way?
Casa Nova is an online mini-soap. The residents of student house Casa Nova experience something related to financial services in each episode. This mix of a mini-soap, online activation and subtle visibility of the Rabobank has resulted in a successful social campaign.
Student Council
This mini soap is a contemporary online format that was developed in co-creation with its belarus mobile phone number list Student Council to reach the student population in Utrecht. I find it innovative that Rabobank dares to make a film in co-creation with students. That is to say, the actors are real (local) actors (after all, it remains a profession), but the Student Council helped to come up with the scenarios and to test whether they are relevant and recognizable for the student.