Now that we understand what SEO is and how important it is for an online store, it’s time to see how to make your e-commerce reach the top position on Google. Check it out below!
Bottom of the funnel keywords
The SEO process always starts with keyword research , right? Using this tool on your website makes your content discoverable to users who perform a Google search. For this reason, it is essential to do this research with an eye on the sales funnel.
Your page should attract traffic at all austria phone number resource stages of the purchasing journey , using everything from head-tail words (such as “sneakers”), when the consumer is still at the beginning of their research, to long-tail words (such as “Adidas running shoes”), when they are already more decided.
Page titles
After researching keywords, you need to insert them into your pages intelligently so that Google understands your main topic.
The title is the flagship of On Page SEO , so it is mandatory, the keyword must appear in it.
For example, a page that sells sneakers should have the word “sneakers” in its title, along with the brand, model and any other highlights of the product.
Important: Don't forget not to exceed 63 characters , which is only what Google displays.
Heading tags
Heading tags (tags <h1>, <h2>, <h3> etc.) are markings in the code that identify the hierarchy between the page's titles and subtitles .
The h1 usually has the same text as the title, which we mentioned earlier. The h2, h3 (and so on) identify the subtitles, where you can highlight related keywords.
Meta descriptions
The meta description is the descriptive text that accompanies the page title in Google search results.
Use this content as a short summary of what the user will find on the page (not only products, but also categories), motivating the user to click on your website.
Here, the use of the keyword is also recommended, as it appears in bold in the results.
Note: the text must have a maximum of 160 characters .