"This spring - 10% discount on all air tickets. You deserve a rest!"

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Psychology is the science that studies behavior and the mind, including conscious and unconscious behavior, as well as the thought process. Marketers have long used psychology to attract more customers. But how can psychology be applied to SMS marketing? Let's find out.

Play with contrasts
According to the canada telegramcontrast principle, the greater the difference between two numbers, the more people tend to exaggerate this difference. For example, if an item used to cost 1,000 rubles and now costs 970 rubles, this difference does not seem big. But if we compare 1,000 and 730 rubles, the difference will be more significant, and the difference between 1,000 and 650 rubles will seem even more tempting.

How can this be used in SMS mailings? You can offer one product or service in contrast to another:

"Spring discounts. Full package: massage + chocolate wrap + face mask - for only 2,500 rubles. Chocolate wrap only - 850 rubles"

Of course, most people will choose the cheaper service offered in the SMS campaign. In fact, you will offer the same price for your product or service as usual, but contrasting it with a more expensive offer will make it more attractive.

Explain
Another trick is the magic word “because.” People want an explanation, although it often doesn’t matter what it is. It’s a natural human need to figure out what’s what. Once your customers read “because,” they’ll see that there’s an explanation, and that will push them to take action.

Compare:


Or

"This spring - 10% discount on all air tickets, because you deserve a rest"

The second option can attract much more attention. If you doubt, you can send one group of clients the first message, and the other - the second. You will see for yourself.

Give
Reciprocity is the simplest principle. Simply put, give your customers a service or a small gift for their purchase. Believe me, this is an extremely effective method that works in the long run, helping you to acquire regular customers. It is important that customers do not feel cheated.

"We give you 100 bonuses for purchases in March"

These are just a few examples of using psychological techniques in marketing. Find your own methods, implement them and make your SMS mailings more successful. You can organize them using the Intis Telecom plugin, SMS4Office.