UTM codes are pieces of text that appear at the end of a URL. In particular, after the “?” symbol. When a user clicks on a link with UTM , the parameters we have introduced in the code are sent directly to Google Analytics so that the exact information about the clicks obtained appears in the results.
So, for example, we can know which campaigns or which ads have generated list of belarus consumer email more traffic to a landing page and draw conclusions through Google Analytics channels. Therefore, UTMs are used to create and understand data groups based on each project. This way, consistency and coherence in the information is achieved.
To create a UTM we need to add a series of parameters to the end of the link so that Google Analytics can collect the information correctly. Therefore, it is necessary to indicate:
Source.
Half.
Campaign name.
Content (optional).
Keyword (optional)
The result to label, for example, a URL that would be used to define a branded campaign in Google Ads.
https://www.wearemarketing.com/it/?utm_ ... aign=marca
How UTMs are named to label campaigns
UTM creation can be applied to many different uses. In this table we see a sample proposal of what information can be inserted in each section , although there are more ways to classify data with UTMs: